Developing a Restaurant Revenue-management Strategy
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Abstract
Propounding theories is one thing, but too often the intended beneficiary hasn’t the time or tools to check their usefulness. Here’s a case where researchers worked with a local restaurant to test their ideas, make recommendations for improvement, and track the results.
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1999-10-01
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revenue management; restaurant industry; strategies
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Required Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.
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