eCommons

 

The Impact of Interactive Technology Features in Sports Retail Environment on Consumer's User Experience and Behavioral Intention

Other Titles

Abstract

Growing number of sport retail brands started to create innovative shopping experience by implementing advanced technology to their physical retail store, such as interactive digital screen, projection mapping, augmented reality mirror, and even virtual reality experience station. However, the attitudes and feedbacks of consumers with different shopping values towards this trend were not being studied. The purpose of this research is to understand the impact of interactive technology features in the sports retail environments on consumers’ perception and behavior in the shopping environment. To investigate the impact, a between-subjects experiment was conducted with 61 college students using 3D simulation technology. Participants were first asked to complete a survey regarding their individual shopping value (hedonistic/utilitarian), and after the virtual shopping experience, their emotional and cognitive perceptions and shopping behavioral intentions asked. Their responses were analyzed to compare the experience under two distinct store conditions. The findings of this research will help both researchers and retailers understand and integrate interactive technology efficiently to optimize customers’ shopping experience.

Journal / Series

Volume & Issue

Description

Sponsorship

Date Issued

2018-08-30

Publisher

Keywords

Information technology; User Experience; Design; behavioral intention; interactive technology; sports retail

Location

Effective Date

Expiration Date

Sector

Employer

Union

Union Local

NAICS

Number of Workers

Committee Chair

Yoon, So-Yeon

Committee Co-Chair

Committee Member

Andersen, Erik

Degree Discipline

Design and Environmental Analysis

Degree Name

M.S., Design and Environmental Analysis

Degree Level

Master of Science

Related Version

Related DOI

Related To

Related Part

Based on Related Item

Has Other Format(s)

Part of Related Item

Related To

Related Publication(s)

Link(s) to Related Publication(s)

References

Link(s) to Reference(s)

Previously Published As

Government Document

ISBN

ISMN

ISSN

Other Identifiers

Rights

Rights URI

Types

dissertation or thesis

Accessibility Feature

Accessibility Hazard

Accessibility Summary

Link(s) to Catalog Record