A Sense of Things to Come: Future Research Directions in Sensory Marketing
Loading...
No Access Until
Permanent Link(s)
Collections
Other Titles
Abstract
The exciting exploration on sensory marketing presented in this book is just the foundation upon which to build future research. There are myriad unexplored questions and innumerable directions in which to take this research. Our goal in this chapter is not to provide an exhaustive array of these future directions, but rather to stimulate the reader into exploring new ideas. We present possible future directions for each sense individually (vision, audition, smell, touch, taste), and conclude with ideas for future research addressing the interplay among multiple senses within consumer behavior.
Journal / Series
Volume & Issue
Description
Sponsorship
Date Issued
2010-01-01
Publisher
Keywords
sensory marketing; consumer behavior; consumer research
Location
Effective Date
Expiration Date
Sector
Employer
Union
Union Local
NAICS
Number of Workers
Committee Chair
Committee Co-Chair
Committee Member
Degree Discipline
Degree Name
Degree Level
Related Version
Related DOI
Related To
Related Part
Based on Related Item
Has Other Format(s)
Part of Related Item
Related To
Related Publication(s)
Link(s) to Related Publication(s)
References
Link(s) to Reference(s)
Previously Published As
Government Document
ISBN
ISMN
ISSN
Other Identifiers
Rights
Required Publisher Statement: © Routledge. Final version published as: Elder, R. S., Aydinoglu, N. Z., Barger, V., Caldara, C. Chun, H., Lee, C. J., Mohr, G. S., et al. (2010). A sense of things to come: Future research directions in sensory marketing. In Aradhna Krishna (Ed.), Sensory marketing: Research on sensuality of products (pp. 361-376). New York, NY: Routledge. Reprinted with permission. All rights reserved.
Rights URI
Types
article