What Strategies do Companies use to Transform Employees into Social Media Advocates?

Other Titles
Abstract
There is an overwhelming consensus among researchers that employees have the potential to become excellent social ambassadors for their company. Readers of social media sites believe employees to be credible representatives of their organization, and therefore positive employee social media posts can create the image of a gratifying work environment and attract valuable talent to a particular organization. To capitalize on that recruitment advantage, an organization must initiate a process that enables and encourages employees to speak about the positive aspects of their work environment on social media platforms.
Journal / Series
Volume & Issue
Description
Sponsorship
Date Issued
2015-04-01
Publisher
Keywords
human resources; social media; social ambassadors; recruitment in social media; social media platforms
Location
Effective Date
Expiration Date
Sector
Employer
Union
Union Local
NAICS
Number of Workers
Committee Chair
Committee Co-Chair
Committee Member
Degree Discipline
Degree Name
Degree Level
Related Version
Related DOI
Related To
Related Part
Based on Related Item
Has Other Format(s)
Part of Related Item
Related To
Related Publication(s)
Link(s) to Related Publication(s)
References
Link(s) to Reference(s)
Previously Published As
Government Document
ISBN
ISMN
ISSN
Other Identifiers
Rights
Required Publisher Statement: Copyright held by the authors.
Rights URI
Types
article
Accessibility Feature
Accessibility Hazard
Accessibility Summary
Link(s) to Catalog Record