Finding Salvation in Food: Social and Information Influences on the Perception of Food Fads

Other Titles
Abstract
This paper studies consumers' preferences towards gluten-free products. We aim at investigating what are the factors that potentially motivate a healthy individual who is free from CD (celiac disease) and NCGS (non-celiac gluten sensitivity) to follow a gluten-free diet. The empirical analysis of our experiment suggests that the provision of additional information regarding to gluten-free products has an impact on consumers' preferences of following a gluten-free diet. Additionally, the analysis indicates that consumers' preferences of following a gluten-free diet can be influenced by their personal characteristics (reading habits, family background, etc) and any cognitive distortions (overgeneralization bias, herd behavior, etc) they might have. Lastly, the paper discusses how following a gluten-free diet is correlated with consumers' future food consuming behaviors. The results imply that consumers are more willing to try and accept a brand-new food diet if they already followed a gluten-free diet.
Journal / Series
Volume & Issue
Description
Sponsorship
Date Issued
2017-05-30
Publisher
Keywords
Behavioral sciences; Agriculture economics; Celiac disease; Consumer behavior; Food fads; Gluten-free diet
Location
Effective Date
Expiration Date
Sector
Employer
Union
Union Local
NAICS
Number of Workers
Committee Chair
Just, David
Committee Co-Chair
Committee Member
Frank, Robert
Degree Discipline
Applied Economics and Management
Degree Name
M.S., Applied Economics and Management
Degree Level
Master of Science
Related Version
Related DOI
Related To
Related Part
Based on Related Item
Has Other Format(s)
Part of Related Item
Related To
Related Publication(s)
Link(s) to Related Publication(s)
References
Link(s) to Reference(s)
Previously Published As
Government Document
ISBN
ISMN
ISSN
Other Identifiers
Rights
Rights URI
Types
dissertation or thesis
Accessibility Feature
Accessibility Hazard
Accessibility Summary
Link(s) to Catalog Record