It’s Simpler than It Seems: An Alternative Explanation for the Magnitude Effect in Tipping

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In this paper, we critically review various explanations for the magnitude effect in tipping and offer a simpler explanation for this effect. We also present a simulation that demonstrates the plausibility of our explanation. The practical implications of both the magnitude effect in tipping and our explanation for it are discussed.
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2003-01-01
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tipping; magnitude effect; restaurant
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Required Publisher Statement: © Elsevier. Final version published as: Lynn, M., & Sturman, M. (2003). It’s simpler than it seems: An alternative explanation for the magnitude effect in tipping. International Journal of Hospitality Management, 22(1), 103-110. Reprinted with permission. All rights reserved.
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