Best Practices in the U.S. Lodging Industry: Overview, Methods, and Champions
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Dubé, Laurette
Enz, Cathy A.
Renaghan, Leo M.
Siguaw, Judy A.
Abstract
When a lodging operation is doing an innovative and excellent job in a particular area, the industry benefits from spreading the word about the practice. But first one has to discover those best practices.
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1999-08-01
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hotel industry; best practices; customer loyalty; profitability
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Required Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.
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