Signaling Eco-Certification: Implications for Service Coproduction and Resource Efficiency
| dc.contributor.author | Zhang, Jie J. | |
| dc.contributor.author | Joglekar, Nitin | |
| dc.contributor.author | Verma, Rohit | |
| dc.date.accessioned | 2020-09-12T21:08:54Z | |
| dc.date.available | 2020-09-12T21:08:54Z | |
| dc.date.issued | 2014-01-15 | |
| dc.description.abstract | Purpose – The purpose of this paper is to use an eco-friendly service concept framework to demonstrate the effect of credible eco-certification signaling. Design/methodology/approach – The authors examine a cross-sectional data set consisting of 2,481 hotel sites across the US. The authors measure the performance of the operations component of eco-friendly service by operations-driven resource efficiency (ODF), and the performance of the marketing component by customer-driven resource efficiency (CDF). A series of multivariate regressions compare these two resource efficiency measures between credibly eco-certified hotel sites and others. Findings – The results indicate that credible eco-certifications achieve the signaling effect. Eco-certified hotels outperform others in both ODF and CDF measures; and eco-certified hotels still achieve higher CDF after controlling for ODF. Practical implications – The findings suggest that eco-friendly service design requires not only eco-friendly operations but also a built-in credible signaling mechanism. This mechanism engages the customers in eco-friendly service coproduction and in doing so integrates the operations and marketing components of eco-friendly service strategy through eco-certifications. Originality/value – This study is among the first to demonstrate empirically the signaling effect of credible eco-certifications in services. It increases understanding of eco-friendly service design and delivery by exploring the role of credible eco-certifications in linking customer benefits with the service organization’s strategic intent. | |
| dc.description.legacydownloads | Verma92_Signaling.pdf: 38 downloads, before Aug. 1, 2020. | |
| dc.identifier.other | 12108622 | |
| dc.identifier.uri | https://hdl.handle.net/1813/72142 | |
| dc.language.iso | en_US | |
| dc.relation.doi | https://doi.org/10.1108/JOSM-01-2014-0035 | |
| dc.rights | Required Publisher Statement: © Emerald Publishing Limited. Final version published as: Zhang, J. J., Joglekar, Nitin, & Verma, R.. (2014). Signaling eco-certification: Implications for service coproduction and resource efficiency. Journal of Service Management, 25(4), 494-511. doi: /10.1108/JOSM-01-2014-0035 Reprinted with permission. All rights reserved. | |
| dc.subject | resource efficiency | |
| dc.subject | service delivery system | |
| dc.subject | services management | |
| dc.subject | eco-friendly service concept | |
| dc.subject | service coproduction | |
| dc.subject | signaling effect | |
| dc.title | Signaling Eco-Certification: Implications for Service Coproduction and Resource Efficiency | |
| dc.type | article | |
| local.authorAffiliation | Zhang, Jie J.: University of Vermont | |
| local.authorAffiliation | Joglekar, Nitin: Boston University | |
| local.authorAffiliation | Verma, Rohit: rv54@cornell.edu Cornell University School of Hotel Administration |
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