Signaling Eco-Certification: Implications for Service Coproduction and Resource Efficiency
Loading...
No Access Until
Permanent Link(s)
Collections
Other Titles
Authors
Abstract
Purpose – The purpose of this paper is to use an eco-friendly service concept framework to demonstrate the effect of credible eco-certification signaling. Design/methodology/approach – The authors examine a cross-sectional data set consisting of 2,481 hotel sites across the US. The authors measure the performance of the operations component of eco-friendly service by operations-driven resource efficiency (ODF), and the performance of the marketing component by customer-driven resource efficiency (CDF). A series of multivariate regressions compare these two resource efficiency measures between credibly eco-certified hotel sites and others. Findings – The results indicate that credible eco-certifications achieve the signaling effect. Eco-certified hotels outperform others in both ODF and CDF measures; and eco-certified hotels still achieve higher CDF after controlling for ODF. Practical implications – The findings suggest that eco-friendly service design requires not only eco-friendly operations but also a built-in credible signaling mechanism. This mechanism engages the customers in eco-friendly service coproduction and in doing so integrates the operations and marketing components of eco-friendly service strategy through eco-certifications. Originality/value – This study is among the first to demonstrate empirically the signaling effect of credible eco-certifications in services. It increases understanding of eco-friendly service design and delivery by exploring the role of credible eco-certifications in linking customer benefits with the service organization’s strategic intent.
Journal / Series
Volume & Issue
Description
Sponsorship
Date Issued
2014-01-15
Publisher
Keywords
resource efficiency; service delivery system; services management; eco-friendly service concept; service coproduction; signaling effect
Location
Effective Date
Expiration Date
Sector
Employer
Union
Union Local
NAICS
Number of Workers
Committee Chair
Committee Co-Chair
Committee Member
Degree Discipline
Degree Name
Degree Level
Related Version
Related DOI
Related To
Related Part
Based on Related Item
Has Other Format(s)
Part of Related Item
Related To
Related Publication(s)
Link(s) to Related Publication(s)
References
Link(s) to Reference(s)
Previously Published As
Government Document
ISBN
ISMN
ISSN
Other Identifiers
Rights
Required Publisher Statement: © Emerald Publishing Limited. Final version published as: Zhang, J. J., Joglekar, Nitin, & Verma, R.. (2014). Signaling eco-certification: Implications for service coproduction and resource efficiency. Journal of Service Management, 25(4), 494-511. doi: /10.1108/JOSM-01-2014-0035 Reprinted with permission. All rights reserved.
Rights URI
Types
article