Absorb what is useful, discard what is not, add what is uniquely your own. There are many critical competencies common to all successful sales tactics that should be kept, like known soft skills that benefit salespeople. Other approaches such as inefficient mass mails and outdated digital models need to be discarded. Finally, field sales personnel today need a uniquely empathetic and customer centric approach that relies on real time data and insights enabled by digitalization. In the wake of the COVID 19 earthquake, the medical industry is still experiencing the tremors. Out competing other companies in terms of consumer centrism with futuristic skills is the best way to stay on top of the medical sales industry.