Best Practices in Marketing
dc.contributor.author | Siguaw, Judy A. | |
dc.contributor.author | Enz, Cathy A. | |
dc.date.accessioned | 2020-09-12T21:06:13Z | |
dc.date.available | 2020-09-12T21:06:13Z | |
dc.date.issued | 1999-10-01 | |
dc.description.abstract | Here are 20 ways to focus more closely on satisfying hotel guests – thereby making more money for the property. | |
dc.description.legacydownloads | Enz56_Best_practices_in_marketing.pdf: 555 downloads, before Aug. 1, 2020. | |
dc.identifier.other | 6146907 | |
dc.identifier.uri | https://hdl.handle.net/1813/71928 | |
dc.language.iso | en_US | |
dc.rights | Required Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved. | |
dc.subject | hotel industry | |
dc.subject | marketing | |
dc.subject | customer satisfaction | |
dc.title | Best Practices in Marketing | |
dc.type | article | |
local.authorAffiliation | Siguaw, Judy A.: jas92@cornell.edu Cornell University | |
local.authorAffiliation | Enz, Cathy A.: cae4@cornell.edu Cornell University |
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