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Best Practices in Marketing

dc.contributor.authorSiguaw, Judy A.
dc.contributor.authorEnz, Cathy A.
dc.date.accessioned2020-09-12T21:06:13Z
dc.date.available2020-09-12T21:06:13Z
dc.date.issued1999-10-01
dc.description.abstractHere are 20 ways to focus more closely on satisfying hotel guests – thereby making more money for the property.
dc.description.legacydownloadsEnz56_Best_practices_in_marketing.pdf: 555 downloads, before Aug. 1, 2020.
dc.identifier.other6146907
dc.identifier.urihttps://hdl.handle.net/1813/71928
dc.language.isoen_US
dc.rightsRequired Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.
dc.subjecthotel industry
dc.subjectmarketing
dc.subjectcustomer satisfaction
dc.titleBest Practices in Marketing
dc.typearticle
local.authorAffiliationSiguaw, Judy A.: jas92@cornell.edu Cornell University
local.authorAffiliationEnz, Cathy A.: cae4@cornell.edu Cornell University

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