Review of the book [The marketing of higher education: The price of the university's soul]
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[Excerpt] These commercialization trends have been the focus of recent scholarly commentary from such fields as history, sociology, education, and law. Derek Bok, former President of Harvard University and former Dean of Harvard Law School, joins the debate in his book Universities in the Marketplace: The Commercialization of Higher Education, inquiring "why this [commercialization] trend has developed, what dangers it poses for universities, and how academic leaders can act to limit the risk to their institutions." Bok defines commercialization as "efforts within the university to make a profit from teaching, research, and other campus activities.' He begins his study of commercialization trends with the oldest of commercialized university activities athletics-and then expands the discussion to include more recent commercial activities that involve research and teaching.
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higher education; commercialization; marketing; corporate funding
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Lieberwitz, R. L. (2004). Review of the book [The marketing of higher education: The price of the university's soul]. Cornell Law Review, 89, pp. 763-800.
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