American consumers’ awareness and acceptance of biotechnology

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dc.contributor.authorHoban, Thomas J.
dc.date.accessioned2017-05-22T18:28:55Z
dc.date.available2017-05-22T18:28:55Z
dc.date.issued2001
dc.description.abstractGiven that public perception of plant biotechnology has not changed much over the past few years, it is unlikely that acceptance will change much in the future. Research into food shopping preferences and behavior shows that consumers in the United States tend to select food based upon taste, value (price), convenience, and nutrition. While this seems to be true for plant biotechnology, animal biotechnology will raise a host of complex issues. Consumer reaction to transgenic animals will likely be extreme. But no organizations started the challenging, but vital, job of informing the public about the future of animal biotechnology and human genetics.
dc.identifier.urihttps://hdl.handle.net/1813/49933
dc.language.isoen_US
dc.publisherNABC
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectAgricultural biotechnology
dc.subjectgenetic engineering
dc.subjectgenetically modified foods
dc.subjectconsumer
dc.subjectproducer
dc.subjectfood industry
dc.subjectscience communication
dc.subjectrisk management
dc.subjectglobalization
dc.subjectintellectual property
dc.subjectanimal biotechnology
dc.subject
dc.titleAmerican consumers’ awareness and acceptance of biotechnology
dc.typebook chapter
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NABC Report 13: Genetically Modified Food and the Consumer