eCommons

 

THE EFFECTS OF NORMATIVE INFLUENCE AND RISK CONTENT ON ONLINE GROUP DECISION-MAKING

Other Titles

Author(s)

Abstract

This study looked into the effects of group identity and subject content on computer-mediated group and individual decision-making. Drawing from traditional choice shift literature, it examines the concepts of choice shift and group polarization in an online setting. It focused on online decision-making and examined whether normative influence is a factor in online opinion change. In doing so it also looked at the effects of group identity as well as the effects of content on group and individual decision-making. In particular, the purpose of this research was to examine (a) the effect of normative influence on individual and group decision-making; (b) the effect of consensus on individual decision-making and; (c) if the nature of the issue being decided had an effect on group and individual decision-making. Using multilevel mixed models, findings from this study indicate that the nature of the content being discussed affected decision-making and opinion change, with there being a significant difference between intellectual issues as opposed to risk and moral issues. Another finding is that gender interacted with identity as well as content on decision-making. This research also suggests that group polarization may occur differently in naturalistic computer-mediated group settings, contrary to what has been shown previously in the literature. It suggests that previous studies have overlooked the temporal factor in the deindividuation process. This study increases our understanding of how content and gender affect group decision-making in CMC, and has advanced our understanding of the impact of group identification on the decision-making process. Further research needs to explore other factors that affect online group decision-making such as temporal factors and the social and psychological processes that are activated when different types of content, in particular risk content is being discussed.

Journal / Series

Volume & Issue

Description

Sponsorship

Date Issued

2008-09-05T11:41:56Z

Publisher

Keywords

Computer-mediated communication; group decision-making; choice shift; group polarization; identity; risk content; risk perception

Location

Effective Date

Expiration Date

Sector

Employer

Union

Union Local

NAICS

Number of Workers

Committee Chair

Committee Co-Chair

Committee Member

Degree Discipline

Degree Name

Degree Level

Related Version

Related DOI

Related To

Related Part

Based on Related Item

Has Other Format(s)

Part of Related Item

Related To

Related Publication(s)

Link(s) to Related Publication(s)

References

Link(s) to Reference(s)

Previously Published As

Government Document

ISBN

ISMN

ISSN

Other Identifiers

Rights

Rights URI

Types

dissertation or thesis

Accessibility Feature

Accessibility Hazard

Accessibility Summary

Link(s) to Catalog Record