Exploring the Use of the Abbreviated Technology Readiness Index for Hotel Customer Segmentation
Loading...
No Access Until
Permanent Link(s)
Collections
Other Titles
Abstract
Traditional tools used for segmenting hotel clientele rely on demographic and hotel-use characteristics (such as desired room type). However, with the emergence of self-service technologies and with technology-based components added to the list of hotels’ service offerings, the authors propose using the abbreviated Technology Readiness Index (TRI) to improve the effectiveness of customer profiling, not only for technology use but also more generally for market segmentation. The abbreviated TRI was found to be a useful segmentation tool as it allows managers to form cohesive customer segments, each with a particular attitude toward technology and each with its own demographic characteristics and usage patterns. This study will help managers tailor their technology offerings to the needs and preferences of different segments based on their comfort with technology.
Journal / Series
Volume & Issue
Description
Sponsorship
Date Issued
2009-08-01
Publisher
Keywords
hotel marketing; market segmentation; hotel technology; guest preferences
Location
Effective Date
Expiration Date
Sector
Employer
Union
Union Local
NAICS
Number of Workers
Committee Chair
Committee Co-Chair
Committee Member
Degree Discipline
Degree Name
Degree Level
Related Version
Related DOI
Related To
Related Part
Based on Related Item
Has Other Format(s)
Part of Related Item
Related To
Related Publication(s)
Link(s) to Related Publication(s)
References
Link(s) to Reference(s)
Previously Published As
Government Document
ISBN
ISMN
ISSN
Other Identifiers
Rights
Required Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.
Rights URI
Types
article