Shopping, Gambling or Shambling? Penny Auctions

dc.contributor.authorRobinson, Stacey G.
dc.contributor.authorGiebelhausen, Michael D.
dc.contributor.authorCotte, June
dc.date.accessioned2020-09-12T21:08:26Z
dc.date.available2020-09-12T21:08:26Z
dc.date.issued2013-01-01
dc.description.abstractOn penny auction websites, consumers participate in a game where the winner receives the opportunity to purchase a product for pennies on the dollar and discounts of over 90% are often advertised and recorded. Losers, on the other hand, may easily spend hundreds of dollars and walk away with nothing. For penny auction websites, profit margins over 300% on a single auction are not uncommon. Critics call penny auctions gambling. Proponents call penny auctions entertainment shopping. Either way, this emerging form of ecommerce represents a fascinating area for academic research.
dc.description.legacydownloadsGiebelhausen1_Shopping__Gambling_or_Shambling.pdf: 3933 downloads, before Aug. 1, 2020.
dc.identifier.other5352497
dc.identifier.urihttps://hdl.handle.net/1813/72107
dc.language.isoen_US
dc.relation.doihttps://doi.org/10.1016/j.jbusres.2012.12.005
dc.rightsRequired Publisher Statement: © Elsevier. Final version published as: Robinson, S. G., Giebelhausen, M. D., & Cotte, J. (2013). Shopping, gambling or shambling? Penny auctions. Journal of Business Research, 6(9), 1612-1616. Reprinted with permission. All rights reserved.
dc.subjectgambling
dc.subjectentertainment shopping
dc.subjectpenny auctions
dc.subjecte-commerce
dc.subjectretailing
dc.titleShopping, Gambling or Shambling? Penny Auctions
dc.typearticle
local.authorAffiliationRobinson, Stacey G.: East Carolina University
local.authorAffiliationGiebelhausen, Michael D.: mdg234@cornell.edu Cornell University
local.authorAffiliationCotte, June: Western University
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