Verbalizer vs. Visualizer Viewing Text and Image: An Eye Tracking Study

dc.contributor.author	Licero, Jordan
dc.date.accessioned	2012-04-26T16:35:55Z
dc.date.available	2012-04-26T16:35:55Z
dc.date.issued	2012-04-26
dc.description.abstract	As the number of Internet users rapidly increases, the importance of understanding how individuals view an interface display is becoming increasingly important. In this study, eye-tracking software is utilized to examine the differences of cognitive style (Verbalizes and Visualizers) on search time and memory while viewing text and image stimuli of two different layouts. In addition, this study aims to test Nielsen’s (2006) F-pattern theory for both Verbalizers and Visualizers. Results showed that there was no difference between Verbalizers and Visualizers in terms of search task time or memory regardless of text vs. image or grid vs. block. Results also confirmed Nielsen’s (2006) F-pattern theory by indicating that Verbalizers and Visualizers both spend the majority of time in the F-shaped zone of text stimuli located near the top left corner of the visual display.	en_US
dc.identifier.uri	https://hdl.handle.net/1813/28720
dc.language.iso	en_US	en_US
dc.subject	eye tracking	en_US
dc.subject	cognitive style	en_US
dc.subject	verbalizer	en_US
dc.subject	visualizer	en_US
dc.subject	F-pattern	en_US
dc.subject	Jakob Nielsen	en_US
dc.title	Verbalizer vs. Visualizer Viewing Text and Image: An Eye Tracking Study	en_US
dc.type	other	en_US

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