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OPERATIONAL AND ECONOMIC ANALYSIS OF MARKETPLACES

dc.contributor.authorLian, Zhen
dc.contributor.chairChen, Li
dc.contributor.chairvan Ryzin, Garrett
dc.contributor.committeeMemberGavirneni, Nagesh
dc.contributor.committeeMemberFrazier, Peter
dc.date.accessioned2022-10-31T16:20:20Z
dc.date.available2022-10-31T16:20:20Z
dc.date.issued2022-08
dc.description294 pages
dc.description.abstractTechnological advances are enabling more businesses to be organized as marketplaces, creating a global economic trend towards platform companies with abundant information and sophisticated technology. A distinct characteristic ofmarketplace operations is that, decisions are not made and enforced by a central planner, but are rather the outcome of decentralized agents’ decisions, which can only be influenced by the marketplace but not directly controlled. This difference fundamentally changes the way firms must organize and manage their operations. It also changes the nature of competitive interactions among firms at an industry level. This thesis analyzes marketplaces by taking a combined view of both their economics and physical operations. Drawing on optimization, stochastic process, microeconomics, and industrial organization theories, it provides insights into both firm-level decisions and industry-level dynamics for modern marketplaces such as ride-hailing, retail, and food delivery.
dc.identifier.doihttps://doi.org/10.7298/n3hb-3g37
dc.identifier.otherLian_cornellgrad_0058F_13150
dc.identifier.otherhttp://dissertations.umi.com/cornellgrad:13150
dc.identifier.urihttps://hdl.handle.net/1813/111997
dc.language.isoen
dc.subjectmarketplace
dc.subjectplatform
dc.subjectsmart transportation
dc.titleOPERATIONAL AND ECONOMIC ANALYSIS OF MARKETPLACES
dc.typedissertation or thesis
dcterms.licensehttps://hdl.handle.net/1813/59810.2
thesis.degree.disciplineManagement
thesis.degree.grantorCornell University
thesis.degree.levelDoctor of Philosophy
thesis.degree.namePh. D., Management

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