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OPERATIONAL AND ECONOMIC ANALYSIS OF MARKETPLACES

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Abstract

Technological advances are enabling more businesses to be organized as marketplaces, creating a global economic trend towards platform companies with abundant information and sophisticated technology. A distinct characteristic ofmarketplace operations is that, decisions are not made and enforced by a central planner, but are rather the outcome of decentralized agents’ decisions, which can only be influenced by the marketplace but not directly controlled. This difference fundamentally changes the way firms must organize and manage their operations. It also changes the nature of competitive interactions among firms at an industry level. This thesis analyzes marketplaces by taking a combined view of both their economics and physical operations. Drawing on optimization, stochastic process, microeconomics, and industrial organization theories, it provides insights into both firm-level decisions and industry-level dynamics for modern marketplaces such as ride-hailing, retail, and food delivery.

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294 pages

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2022-08

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Keywords

marketplace; platform; smart transportation

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Union Local

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Committee Chair

Chen, Li
van Ryzin, Garrett

Committee Co-Chair

Committee Member

Gavirneni, Nagesh
Frazier, Peter

Degree Discipline

Management

Degree Name

Ph. D., Management

Degree Level

Doctor of Philosophy

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Government Document

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dissertation or thesis

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