Tourism in India: Growth and Opportunity
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India presents a great window of opportunity for hotel operators seeking to expand into Asia. Although the government wants to encourage tourism, the challenges of operating hotels in India can still be daunting for an international hotel company. Here are the opportunities, the challenges, and some advice.
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1989-08-01
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hotels; marketing; operating strategy; hospitality business organization; India
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Required Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.
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