Brand Europe: European Integration and Tourism Development

dc.contributor.author	Åkerhielm, Peter
dc.contributor.author	Dev, Chekitan S.
dc.contributor.author	Noden, Malcolm A.
dc.date.accessioned	2020-09-12T21:04:20Z
dc.date.available	2020-09-12T21:04:20Z
dc.date.issued	2003-10-01
dc.description.abstract	[Excerpt] A lot of water has flowed under the Pont Neuf since we first exhorted European trade-policy makers not to ignore the tourism opportunity afforded by European integration. Since then, tourism flows to Europe have continued to grow despite political and economic upheaval. Our research on this subject indicates that, while some organizational progress has been made by the European Union (EU) on this subject, much remains to be done if there is to be an integrated community-wide policy on tourism. Reflecting on our original 1990 paper, we offer this commentary on the state of European tourism.’
dc.description.legacydownloads	Dev55_Brand_Europe.pdf: 197 downloads, before Aug. 1, 2020.
dc.identifier.other	7907183
dc.identifier.uri	https://hdl.handle.net/1813/71702
dc.language.iso	en_US
dc.rights	Required Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.
dc.subject	Europe
dc.subject	tourism
dc.subject	branding
dc.subject	integrated policy
dc.title	Brand Europe: European Integration and Tourism Development
dc.type	article
local.authorAffiliation	Dev, Chekitan S.: csd5@cornell.edu Cornell University School of Hotel Administration
local.authorAffiliation	Noden, Malcolm A.: man9@cornell.edu Cornell University

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