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Innovation Orientation Outcomes: The Good and the Bad

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dc.contributor.authorSimpson, Penny M.
dc.contributor.authorSiguaw, Judy A.
dc.contributor.authorEnz, Cathy A.
dc.date.accessioned2020-09-12T21:08:33Z
dc.date.available2020-09-12T21:08:33Z
dc.date.issued2006-10-01
dc.description.abstractMost prior innovation research has focused on factors that affect innovations, primarily rate, speed and benefits. More recent research has examined innovation as a system-based, firm-wide orientation toward innovation. Along with this broader perspective comes a need for understanding outcomes of the orientation, both positive and negative. This paper uses grounded theory methodology to develop such a framework of outcomes of an innovation orientation based on interviews with executive experts. The study results provide guidance to practitioners considering a firm-wide innovation orientation and avenues for further study for academics.
dc.description.legacydownloadsEnz25_Innovation_orientation_outcomes.pdf: 3114 downloads, before Aug. 1, 2020.
dc.identifier.other6707156
dc.identifier.urihttps://hdl.handle.net/1813/72115
dc.language.isoen_US
dc.relation.doihttps://doi.org/10.1016/j.jbusres.2006.08.001
dc.rightsRequired Publisher Statement: © Elsevier. Final version published as: Simpson, P. M., Siguaw, J. A., & Enz, C. A. (2006). Innovation orientation outcomes: The good and the bad. Journal of Business Research, 59(10-11), 1133-1141. doi: 10.1016/j.jbusres.2006.08.001
dc.rightsReprinted with permission. All rights reserved.
dc.subjectinnovation orientation
dc.subjectinnovation outcomes
dc.subjectinnovation consequence
dc.subjectmarket advantages
dc.subjectemployee effects
dc.titleInnovation Orientation Outcomes: The Good and the Bad
dc.typearticle
local.authorAffiliationSimpson, Penny M.: University of Texas
local.authorAffiliationSiguaw, Judy A.: judy.siguaw@cornell.edu Cornell University
local.authorAffiliationEnz, Cathy A.: cae4@cornell.edu Cornell University School of Hotel Administration

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