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Technology- And Human-Intensiveness in Room Rate-Setting: A Study of Four Styles among Asia-Pacific Hotels

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dc.contributor.authorLim, Lewis K. S.
dc.contributor.authorKimes, Sheryl E.
dc.date.accessioned2020-09-12T21:10:51Z
dc.date.available2020-09-12T21:10:51Z
dc.date.issued2013-03-01
dc.description.abstractRoom rate-setting is a complex and challenging task that carries many financial and non-financial consequences for hotels. The extent to which a hotel emphasizes technology and/or human processes defines its rate-setting style. A survey of 170 hotels in the Asia-Pacific region reveals that hotels generally practice four major rate-setting styles. The style varies not only across hotels but also among hotels within the same chain. Importantly, hotels practicing the high technology-intensive/high human-intensive style are likely to produce better financial performance than other hotels. Hotels can promote both technology- and human-intensiveness by developing certain organizational traits and cultures. This research contributes toward a deeper understanding of hotel rate-setting by shedding light on the consequences and motivating factors of different rate-setting styles.
dc.description.legacydownloadsKimes2_Technology.pdf: 222 downloads, before Aug. 1, 2020.
dc.identifier.other8328313
dc.identifier.urihttps://hdl.handle.net/1813/72274
dc.language.isoen_US
dc.relation.doihttps://doi.org/10.1057/rpm.2012.29
dc.rightsRequired Publisher Statement: © Palgrave Macmillan. Final version published as: Lim, L. K. S., & Kimes, S. E. (2013). Technology- and human-intensiveness in room rate-setting: A study of four styles among Asia-Pacific hotels. Journal of Revenue and Pricing Management, 12(2), 177-200. Reprinted with permission. All rights reserved.
dc.subjectrevenue management
dc.subjectpricing
dc.subjectroom rates
dc.subjecttechnology use
dc.subjecthuman processes
dc.subjecthotel performance
dc.titleTechnology- And Human-Intensiveness in Room Rate-Setting: A Study of Four Styles among Asia-Pacific Hotels
dc.typearticle
local.authorAffiliationLim, Lewis K. S.: Nanyang Technological University
local.authorAffiliationKimes, Sheryl E.: sek6@cornell.edu Cornell University School of Hotel Administration

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