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Expansion and restaurant entrepreneurship

dc.contributor.authorStarrett, Jeffrey
dc.contributor.chairHinkin, Timothy Robert
dc.contributor.committeeMemberSusskind, Alex M.
dc.date.accessioned2014-02-04T23:18:43Z
dc.date.available2019-01-27T07:00:38Z
dc.date.issued2014-01-27
dc.description.abstractThe Objectives of this study were to, first, determine the reasons individuals strive to become successful restaurant entrepreneurs; second, discover why restaurant entrepreneurs, after achieving success in their initial venture, expand beyond single-unit status; and third, identify how certain restaurant entrepreneurs have expanded their restaurant operations. The data was collected by three methods – an in-depth research of restaurant trade journals, a questionnaire developed by the author and mailed to ten restaurant entrepreneurs in the United States, and, finally, personal interviews by phone or in person between the author and the ten entrepreneurs previously contacted by mail. The author’s conclusions concerning restaurant entrepreneurship and expansion to multi-unit operations comprise the final chapter.en_US
dc.identifier.urihttps://hdl.handle.net/1813/35951
dc.language.isoen_USen_US
dc.relation.isformatofbibid: 8465455
dc.titleExpansion and restaurant entrepreneurshipen_US
dc.typedissertation or thesisen_US
thesis.degree.disciplineHotel Administration
thesis.degree.grantorCornell University
thesis.degree.levelMaster of Science
thesis.degree.nameM.S., Hotel Administration

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