As you will find on our Web site (http://TheCenterForHospitalityResearch.org), the Center’s mission is defined as follows: to enable and conduct research of significance to the hospitality industry, while building important links between the academic and industry communities. Our Web site defines our purpose to be the following: the leading source for high quality, useable, and important research on and for the hospitality industry. In this essay, I would like to elaborate on the differences between the research we conduct and your firm’s proprietary research.