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Identifying Innovative National Markets for Technical Consumer Goods

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dc.contributor.authorLynn, Michael
dc.contributor.authorGelb, Betsy D.
dc.date.accessioned2020-09-12T21:09:15Z
dc.date.available2020-09-12T21:09:15Z
dc.date.issued1996-01-01
dc.description.abstractPopulation characteristics that appear to make one nation more or less innovative for technical consumer products are focused on. Three predictors - individualism, uncertainty avoidance and purchasing power - are found to be related to national levels of new product ownership within Europe. The results, focusing on their implications for marketers seeking to export innovative technological consumer goods to Europe and elsewhere, are discussed.
dc.description.legacydownloadsLynn75_Identifying_Innovative_National_Markets.pdf: 552 downloads, before Aug. 1, 2020.
dc.identifier.other5032402
dc.identifier.urihttps://hdl.handle.net/1813/72167
dc.language.isoen_US
dc.relation.doihttps://doi.org/10.1108/02651339610151917
dc.rightsRequired Publisher Statement: © Emerald. Final version published as: Lynn, M., & Gelb, B. D. (1996). Identifying innovative national markets for technical consumer goods. International Marketing Review, 13(6), 43-57. Reprinted with permission. All rights reserved.
dc.subjectpopulation characteristics
dc.subjectconsumer goods
dc.subjectconsumer behavior
dc.subjectEurope
dc.subjectindividualism
dc.subjectuncertainty avoidance
dc.subjectpurchasing power
dc.titleIdentifying Innovative National Markets for Technical Consumer Goods
dc.typearticle
local.authorAffiliationLynn, Michael: wml3@cornell.edu Cornell University
local.authorAffiliationGelb, Betsy D.: University of Houston

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