Opening the "Taj" The Culture of Fantasy
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In putting together his grandest venture to date, Donald Trump used the principles of corporate culture to make his version of the Taj Mahal a reality. Here’s how you can apply the basics of company culture.
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1990-08-01
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organizational culture; Atlantic City; Taj Mahal Casino; symbolic management; Donald Trump; hyperbole
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Required Publisher Statement: © Sage. Reprinted with permission. All rights reserved.
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