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Can liking vegetable be increased by increasing liking for the aesthetics of presentation?

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Visual aesthetics have played a significant role in food selection and preference. Altering the visual perception of what the consumer will consume can affect the overall experience and liking of food. Vegetable and fruit consumption in the US is not near the daily recommendation; in 2019 only 10% of the people surveyed in 49 states are within the recommended amount for vegetables, and 12.3% for fruits. Considering the previous findings in research on how food appearance influences sensory quality and consumer behavior, we ask the question: can the liking of vegetables be increased by optimizing the aesthetics of the dish? We propose a survey study design that can be used to help answer this question.

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2022

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Government Document

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Attribution-NonCommercial 4.0 International

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dissertation or thesis

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