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Individualism-Collectivism and Group Creativity

dc.contributor.authorGoncalo, Jack A.
dc.contributor.authorStaw, Barry M.
dc.date.accessioned2020-11-17T18:27:57Z
dc.date.available2020-11-17T18:27:57Z
dc.date.issued2005-11-01
dc.description.abstractCurrent research in organizational behavior suggests that organizations should adopt collectivistic values because they promote cooperation and productivity, while individualistic values should be avoided because they incite destructive conflict and opportunism. In this paper, we highlight one possible benefit of individualistic values that has not previously been considered. Because individualistic values can encourage uniqueness, such values might be useful when creativity is a desired outcome. Although we hypothesize that individualistic groups should be more creative than collectivistic groups, we also consider an important competing hypothesis: Given that collectivistic groups are more responsive to norms, they might be more creative than individualistic groups when given explicit instructions to be creative. The results did not support this competing hypothesis and instead show that individualistic groups instructed to be creative are more creative than collectivistic groups given the same instructions. These results suggest that individualistic values may be beneficial, especially when creativity is a salient goal.
dc.description.legacydownloadsGoncalo1.pdf: 32836 downloads, before Oct. 1, 2020.
dc.identifier.other136396
dc.identifier.urihttps://hdl.handle.net/1813/76178
dc.language.isoen_US
dc.relation.doihttps://doi.org/10.1016/j.obhdp.2005.11.003
dc.rightsRequired Publisher Statement: Copyright by Elsevier. Final paper published as Goncalo, J.A. & Staw, B.M. (2006). Individualism-collectivism and group creativity. Organizational Behavior and Human Decision Processes, 100, 96-109.
dc.subjectindividualism
dc.subjectcollectivism
dc.subjectgroup-creativity
dc.subjectbrainstorming
dc.subjectdivergent thinking
dc.subjectorganizational behavior
dc.titleIndividualism-Collectivism and Group Creativity
dc.typearticle
local.authorAffiliationGoncalo, Jack A.: jag97@cornell.edu Cornell University
local.authorAffiliationStaw, Barry M.: staw@haas.berkeley.edu University of California, Berkeley

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