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From Pabst to Pepsi: The Deinstitutionalization of Social Practices and the Creation of Entrepreneurial Opportunities

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dc.contributor.authorHiatt, Shon R.
dc.contributor.authorSine, Wesley D.
dc.contributor.authorTolbert, Pamela S.
dc.date.accessioned2020-11-17T17:21:30Z
dc.date.available2020-11-17T17:21:30Z
dc.date.issued2009-01-01
dc.description.abstractIn this paper, we examine the dual role that social movement organizations can play in altering organizational landscapes by undermining existing organizations and creating opportunities for the growth of new types of organizations. Empirically, we investigate the impact of a variety of tactics employed by the Woman’s Christian Temperance Union (WCTU), the leading organizational representative of the American temperance movement, on two sets of organizations: breweries and soft drink producers. By delegitimating alcohol consumption, altering attitudes and beliefs about drinking, and promoting temperance legislation, the WCTU contributed to brewery failures. These social changes, in turn, created opportunities for entrepreneurs to found organizations producing new kinds of beverages by creating demand for alternative beverages, providing rationales for entrepreneurial action, and increasing the availability of necessary resources.
dc.description.legacydownloadsTolbert13_From_Pabst_to_Pepsi.pdf: 3878 downloads, before Oct. 1, 2020.
dc.identifier.other2001168
dc.identifier.urihttps://hdl.handle.net/1813/75584
dc.language.isoen_US
dc.rightsRequired Publisher Statement: Copyright held by Cornell University.
dc.subjectorganizations
dc.subjectWoman’s Christian Temperance Union
dc.subjectWCTU
dc.subjecttemperance
dc.subjectalcohol
dc.subjectsocial movements
dc.titleFrom Pabst to Pepsi: The Deinstitutionalization of Social Practices and the Creation of Entrepreneurial Opportunities
dc.typearticle
local.authorAffiliationHiatt, Shon R.: srh39@cornell.edu Cornell University
local.authorAffiliationSine, Wesley D.: wds4@cornell.edu Cornell University
local.authorAffiliationTolbert, Pamela S.: pst3@cornell.edu Cornell University

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