Creating Shared Value: Entrepreneurial and Corporate Models for a Changing Economy

Marquis, Christopher

Creating Shared Value: Entrepreneurial and Corporate Models for a Changing Economy

Abstract

This course is for future business leaders - both entrepreneurs and executives - as they navigate a business environment that increasingly emphasizes the simultaneous creation of business and social value. The course will help students develop a more strategic understanding of topics such as social entrepreneurship and corporate social responsibility and in both their design and implementation stages. Such shared value business strategies include engaging customers through cause marketing, motivating employees through socially-aware company cultures, advantageously modifying a company's competitive landscape, and re-engineering internal systems to turn responsible corporate policy into action. Future leaders of nonprofit and public entities who will regularly interact with business leaders will also find the course valuable.

Keywords

course syllabus; Business School; Christopher Marquis