Guest Histories: An Untapped Service Resource

dc.contributor.author	Dev, Chekitan S.
dc.contributor.author	Ellis, Bernard D.
dc.date.accessioned	2020-09-12T21:04:24Z
dc.date.available	2020-09-12T21:04:24Z
dc.date.issued	1991-08-01
dc.description.abstract	Advances in technology now allow hotel operators to “remember” every guest's preferences through guest histories. However, few hotels are making use of the mountain of data that hotel guests leave behind.
dc.description.legacydownloads	Dev96_Guest_histories.pdf: 1397 downloads, before Aug. 1, 2020.
dc.identifier.other	7918771
dc.identifier.uri	https://hdl.handle.net/1813/71712
dc.language.iso	en_US
dc.rights	Required Publisher Statement: © Cornell University. Reprinted with permission. All rights reserved.
dc.subject	lodging industry
dc.subject	service excellence
dc.subject	relationship marketing
dc.subject	personalization
dc.subject	marketing information
dc.title	Guest Histories: An Untapped Service Resource
dc.type	article
local.authorAffiliation	Dev, Chekitan S.: csd5@cornell.edu Cornell University School of Hotel Administration
local.authorAffiliation	Ellis, Bernard D.: Cornell University

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