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dc.contributor.authorSerrat, Olivier
dc.date.accessioned2020-12-02T22:27:49Z
dc.date.available2020-12-02T22:27:49Z
dc.date.issued2008-10-01
dc.identifier.other2527583
dc.identifier.urihttps://hdl.handle.net/1813/87742
dc.description.abstract{Excerpt} Storytelling is the use of stories or narratives as a communication tool to value, share, and capitalize on the knowledge of individuals Storytelling has advantages over the communication techniques commonly used in organizations, be they electronic mail, reports, or formal speeches. First, it enables articulation of emotional aspects as well as factual content, allowing expression of tacit knowledge (that is always difficult to convey). Second, by providing the broader context in which knowledge arises, it increases the potential for meaningful knowledge-sharing. Third, by grounding facts in a narrative structure, it augments the likelihood that learning will take place and be passed on. Purposeful storytelling can deliver results that conventional, abstract modes of communications such as those mentioned earlier cannot. Anyone can use it and become better at using it to reach many rapidly.
dc.language.isoen_US
dc.rightsRequired Publisher Statement: This article was first published by the Asian Development Bank (www.adb.org).
dc.subjectAsian Development Bank
dc.subjectADB
dc.subjectpoverty
dc.subjecteconomic growth
dc.subjectsustainability
dc.subjectdevelopment
dc.titleStorytelling
dc.typearticle
dc.description.legacydownloadsStorytelling.pdf: 430 downloads, before Oct. 1, 2020.
local.authorAffiliationSerrat, Olivier: Asian Development Bank


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