The Challenges of Globalization: The Strategic Role of Local Managers in Japanese-Owned U.S. Subsidiaries

Abstract

[Excerpt] After spending billions of dollars moving manufacturing plants to all corners of the world, and endowing numerous programs in Japanology in the world's best institutions of learning, Japanese companies have just uncovered a disconcerting truth: their competitors do not love them. Winning in global competition and being popular are clearly two different things.