JavaScript is disabled for your browser. Some features of this site may not work without it.
The Relationship Between Early Recruitment-Related Activities and the Application Decisions of New Labor-Market Entrants: A Brand Equity Approach to Recruitment
dc.contributor.author | Collins, Christopher J. | |
dc.contributor.author | Stevens, Cynthia Kay | |
dc.date.accessioned | 2020-11-17T17:15:29Z | |
dc.date.available | 2020-11-17T17:15:29Z | |
dc.date.issued | 2002-12-01 | |
dc.identifier.other | 198413 | |
dc.identifier.uri | https://hdl.handle.net/1813/75078 | |
dc.description.abstract | We used theory and research from the marketing literature on customer-based brand equity to predict how positive exposure to four early recruitment-related activities—publicity, sponsorships, word-of-mouth endorsements, and advertising—may affect the application decisions of engineering students. Similar to prior marketing findings, our results suggested that early recruitment-related activities were related to intentions and decisions indirectly through two dimensions of employer brand image: general attitudes toward the company and perceived job attributes. The relationships between word-of-mouth endorsements and the two dimensions of brand image were particularly strong. In addition, we found that early recruitment-related activities interacted with one another such that employer brand image was stronger when firms used publicity in conjunction with other early recruitment-related activities. | |
dc.language.iso | en_US | |
dc.rights | Required Publisher Statement: Copyright by the American Psychological Association. Final paper published as Collins, C. J., & Stevens, C. K. (2002). The relationship between early recruitment-related activities and the application decisions of new labor-market entrants: A brand equity approach to recruitment. Journal of Applied Psychology, 87, 1121-1133. | |
dc.subject | ILR | |
dc.subject | Cornell University | |
dc.subject | human resource | |
dc.subject | market | |
dc.subject | recruitment | |
dc.subject | publicity | |
dc.subject | sponsorship | |
dc.subject | endorsement | |
dc.subject | advertising | |
dc.subject | engineering student | |
dc.subject | application | |
dc.subject | equity | |
dc.title | The Relationship Between Early Recruitment-Related Activities and the Application Decisions of New Labor-Market Entrants: A Brand Equity Approach to Recruitment | |
dc.type | article | |
dc.relation.doi | https://doi.org/10.1037/0021-9010.87.6.1121 | |
dc.description.legacydownloads | Collins1_the_relationship_between_early_recruitment.pdf: 14212 downloads, before Oct. 1, 2020. | |
local.authorAffiliation | Collins, Christopher J.: cjc53@cornell.edu Cornell University | |
local.authorAffiliation | Stevens, Cynthia Kay: University of Maryland |