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dc.contributor.authorCollins, Christopher J.
dc.date.accessioned2020-11-17T17:15:13Z
dc.date.available2020-11-17T17:15:13Z
dc.date.issued2006-01-01
dc.identifier.other198419
dc.identifier.urihttps://hdl.handle.net/1813/75039
dc.description.abstractIn this paper, I draw on research from the literatures on marketing and recruitment to identify how recruitment practices and company product awareness are related to job seekers’ application behaviors through three aspects of job seekers’ employer knowledge. Based on results from a within-subjects design with data from 123 recruiting companies and 456 student job seekers, my findings suggested the relationships between recruitment strategies and application intentions and decisions are moderated by product awareness. Specifically, low-information recruitment practices are significantly and positively related to application behaviors through employer familiarity and employer reputation when product awareness is low rather than high. In contrast, high-information recruitment practices are related to job seekers’ application behaviors through employer reputation and job information when product awareness is high rather than low.
dc.language.isoen_US
dc.rightsRequired Publisher Statement: © American Psychological Association. Final version published as: Collins, C. J. (2007). The interactive effects of recruitment practices and product awareness on job seekers' employer knowledge and application behaviors. Journal of Applied Psychology, 92(1), 180-190. Reprinted with permission. All rights reserved.
dc.subjectILR
dc.subjectCornell University
dc.subjecthuman resource
dc.subjectlabor
dc.subjectmarket
dc.subjectrecruitment
dc.subjectpractices
dc.subjectcompany product
dc.subjectstudent job seeker
dc.subjectemployer
dc.titleThe Interactive Effects of Recruitment Practices and Product Awareness on Job Seekers’ Employer Knowledge and Application Behaviors
dc.typearticle
dc.relation.doihttps://doi.org/10.1037/0021-9010.92.1.180
dc.description.legacydownloadsCollins9_interactive_effects_of_recruitment_practices.pdf: 6879 downloads, before Oct. 1, 2020.
local.authorAffiliationCollins, Christopher J.: cjc53@cornell.edu Cornell University


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