With Attention Being Paid to Digital Learning, How Can Companies Promote and Raise Awareness of Training Opportunities?
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[Excerpt] Raising awareness around the availability of learning initiatives is a challenge commonly faced by many organizations. Over 164 billion dollars is spent on training and development annually . This represents a cost of nearly $1200 per employee and over 39 percent of training hours are spent on eLearning and other virtual training activities . It is crucial to make sure the dollars spent on training are not squandered. The upswing of this being a relatively common problem is that there are established best practices for marketing learning content. According to an article published in T+D Magazine, “to develop a learning program and just assume that learners will show up is like throwing a party without sending invitations” . Internal marketing and promotion are essential to raising awareness and participation around learning opportunities and will ensure that trainings are successful and well received.
digital learning; training; HR; Human Resources; learning programs; marketing; promotion; LMS
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