Show simple item record

dc.contributor.authorAmeisen, Emmanuel
dc.contributor.authorBalter, Roscoe
dc.date.accessioned2020-11-17T15:57:53Z
dc.date.available2020-11-17T15:57:53Z
dc.date.issued2014-04-01
dc.identifier.other5768665
dc.identifier.urihttps://hdl.handle.net/1813/74391
dc.description.abstractSocial media usage has been growing quite impressively in the last few years, and it has penetrated the recruiting market almost entirely: the number of companies using social media to support their recruitment efforts has gone from 78% in 2008 to 92% in 2013 (Rawson). As such, the efficient use of social media is at the center of the recruiting field, and even is considered one of the biggest competitive advantages: in 2013, when it came to talent acquisition strategy, the difference between the best-­‐in-­‐class companies and the rest was more than twice higher in the areas of sourcing strategy development and company branding than in any other area (Laurano). Both of those areas are the ones where social media has the most impact, and thus the effective use of social media can provide companies with a very potent competitive advantage when it comes to attracting talent.
dc.language.isoen_US
dc.rightsRequired Publisher Statement: Copyright held by the authors.
dc.subjecthuman resources
dc.subjectglobalization
dc.subjectsocial media
dc.titleFrom a Global Perspective, Based on Cost­‐Benefit Analysis, Which Social Media Tool(s) is/are the Most Effective for Attracting Talent?
dc.typearticle
dc.description.legacydownloadsFrom_a_Global_Perspective_Based_on_Cost_Benefit_Analysis_What_Social_Media_Tools_Are_the_Most_Effective_for_Attracting_Talent.pdf: 301 downloads, before Oct. 1, 2020.
local.authorAffiliationAmeisen, Emmanuel: Cornell University
local.authorAffiliationBalter, Roscoe: Cornell University


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record

Statistics