Building Ideapreneurship Capability: Delivering Differentiated Customer Value From the Frontline
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Serino, Michael; Georgianna, Laura
[Excerpt] Transformational innovation appears to be a dominant aspiration of most leading firms. While such innovation efforts are pervasive across industries and regions, the results from these endeavors can be highly varied. Instead of a single-minded focus on transformational innovation, could incremental innovation, if directly tied to real customer need, be a powerful opportunity for growth and sustainability in this dynamic world? HCL Technologies, a global IT services firm based in Noida, India believes so.
HCL Technologies; ideapreneurship; customer value; innovation
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