Physical Extensions of Corporate Culture
[Excerpt] According to Merriam Webster’s dictionary, “culture” was the most popular word of 2014. Corporate boardrooms have been facing a bit of a culture shock, not in the traditional sense of the term, but because of the emphasis currently being placed on initiatives to enhance company values and norms. Deloitte developed new research which explains that culture, engagement, and employee retention are not only the top "talent" issues confronting executives todays, but rather they are widely known to be some of the top overall strategic issues in present-day business. The standard 20th century career path of a college graduate starting his or her career at the same compnay he or she would retire from is simply no more - and the companies that are able to engage and retain their workforces are seen as innovators and industry leaders. While much of the talk about culture ties to workplace processes and initiatives to enhance corporate identity, strategic workspace design is of paramount importance. It is essential for office design to reflect the culture of the business in order to keep employees happy and engaged, which in turn motivates and increases productivity. In order to align and office with culture, there are three important factors a company must consider: integration with the company ethos, environment, and evidence-based design. This overview will discuss how these three factors are used, citing industry leaders as examples.
HR Review; corporate culture; office design; corporate identity
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