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dc.contributor.authorEnz, Cathy A.
dc.contributor.authorDollinger, Marc J.
dc.contributor.authorDaily, Catherine M.
dc.description.abstractThis study examines value orientations of minority and non-minority small business owners and contrasts their perceived similarity with corporate customers. Six categories of organizational values, including the values of collectivism, duty, rationality, novelty, materialism, and power are examined. Analyses of a sample of 252 small business firms Indicate that minority owners differ from non-minority owners in their value orientations; and are significantly different from non-minority owners in the degree to which they perceive organizational value similarity with customers. However, the levels of perceived value similarity with corporate customers did not vary among the minority groups (i.e. blacks, Hispanics, Asians, and Native Americans). An implication is that value orientation may be an important component in the process of aligning the minority business firm with its environment. Further, a value system may be guiding the behavior of the minority small business owners against the overwhelming odds of racial/ethnic dissimilarities.
dc.rightsRequired Publisher Statement: © Wiley-Blackwell. Final version published as: Enz, C., Dollinger, M., & Daily, C. (1990). The value orientations of minority and nonminority small business owners. Entrepreneurship Theory and Practice, 15(1), 23–35.
dc.rightsReprinted with permission. All rights reserved.
dc.subjectsmall business
dc.subjectminority business enterprises
dc.subjectvalue orientation
dc.titleThe Value Orientations of Minority and Non-Minority Small Business Owners
dc.description.legacydownloadsEnz89_The_Value_Orientation.pdf: 379 downloads, before Aug. 1, 2020.
local.authorAffiliationEnz, Cathy A.: Cornell University School of Hotel Administration
local.authorAffiliationDollinger, Marc J.: Indiana University
local.authorAffiliationDaily, Catherine M.: Indiana University

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