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dc.contributor.authorJohnson, Michael D.
dc.date.accessioned2020-09-12T21:15:28Z
dc.date.available2020-09-12T21:15:28Z
dc.date.issued1984-12-01
dc.identifier.other6082831
dc.identifier.urihttps://hdl.handle.net/1813/72520
dc.description.abstractResearch on consumer choice has focused on easily comparable alternatives, a subset of the choices consumers regularly face. This paper outlines the problem and two general strategies for comparing noncomparable alternatives, a subset of choices that has been overlooked in the literature. Experiments are reported that support use of the strategies.
dc.language.isoen_US
dc.rightsRequired Publisher Statement: © University of Chicago Press. Reprinted with permission. All rights reserved.
dc.subjectconsumer choice
dc.subjectnoncomparable alternatives
dc.titleConsumer Choice Strategies for Comparing Noncomparable Alternatives
dc.typearticle
dc.description.legacydownloadsJohnson59_Consumer_Choice_Strategies.pdf: 2202 downloads, before Aug. 1, 2020.
local.authorAffiliationJohnson, Michael D.: mdj27@cornell.edu Cornell University


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