Consumer Choice Strategies for Comparing Noncomparable Alternatives

Johnson, Michael D.

dc.contributor.author	Johnson, Michael D.
dc.date.accessioned	2020-09-12T21:15:28Z
dc.date.available	2020-09-12T21:15:28Z
dc.date.issued	1984-12-01
dc.identifier.other	6082831
dc.identifier.uri	https://hdl.handle.net/1813/72520
dc.description.abstract	Research on consumer choice has focused on easily comparable alternatives, a subset of the choices consumers regularly face. This paper outlines the problem and two general strategies for comparing noncomparable alternatives, a subset of choices that has been overlooked in the literature. Experiments are reported that support use of the strategies.
dc.language.iso	en_US
dc.rights	Required Publisher Statement: © University of Chicago Press. Reprinted with permission. All rights reserved.
dc.subject	consumer choice
dc.subject	noncomparable alternatives
dc.title	Consumer Choice Strategies for Comparing Noncomparable Alternatives
dc.type	article
dc.description.legacydownloads	Johnson59_Consumer_Choice_Strategies.pdf: 2202 downloads, before Aug. 1, 2020.
local.authorAffiliation	Johnson, Michael D.: mdj27@cornell.edu Cornell University