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dc.contributor.authorJohnson, Michael D.
dc.contributor.authorFornell, Claes
dc.date.accessioned2020-09-12T21:15:27Z
dc.date.available2020-09-12T21:15:27Z
dc.date.issued1987-09-01
dc.identifier.other6082808
dc.identifier.urihttps://hdl.handle.net/1813/72519
dc.description.abstractA general relationship is proposed wherein more abstract attributes are likely to resemble continuous dimensions while more concrete attributes are likely to resemble dichotomous features. While some methodologies assume dimensional representations, others assume feature-based representations. This suggests that dimensional methods may better capture abstract product representations while feature-based methods may better capture concrete representations. The results of two studies that support both the general relationship and its methodological implications are reported.
dc.language.isoen_US
dc.rightsRequired Publisher Statement: © University of Chicago Press. Reprinted with permission. All rights reserved.
dc.subjectproduct representations
dc.subjectimplications
dc.subjectmethodology
dc.titleThe Nature and Methodological Implications of the Cognitive Representation of Products
dc.typearticle
dc.description.legacydownloadsJohnson56_The_Nature_and_Methodological_Implications.pdf: 131 downloads, before Aug. 1, 2020.
local.authorAffiliationJohnson, Michael D.: mdj27@cornell.edu Cornell University
local.authorAffiliationFornell, Claes: University of Michigan


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