Web-Based Recruiting's Impact on Organizational Image and Familiarity: Too Much of a Good Thing?
Intindola, Melissa; Lewis, Gabriella; Flinchbaugh, Carol; Rogers, Sean
Little is known about the efficacy of many of the newer forms of online recruitment. Using a quasi-experimental design, we tested the impact of individual exposure to corporate recruitment websites and Facebook on perceptions of organizational familiarity and organizational image over time. Most interestingly, we found evidence of a curvilinear or non-linear relationship between frequency of exposure to organizational communications and perceptions of organizational familiarity across time. Implications of our findings for HR theory and practice are discussed.
e-HRM; HR branding; online recruitment; organizational familiarity; organizational image
Required Publisher Statement: © Taylor & Francis. Final version published as: Intindola, M. L., Lewis, G., Flinchbaugh, C., & Rogers, S. E. (2017). Web-based recruiting's impact on organizational image and familiarity: Too much of a good thing? International Journal of Human Resource Management, doi: 10.1080/09585192.2017.1332672 Reprinted with permission. All rights reserved.