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dc.contributor.authorJohnson, Michael D.
dc.contributor.authorHerrmann, Andreas
dc.contributor.authorGutsche, Jens
dc.description.abstractExisting models view variety seeking as the result of differences in the level of attribute satiation across attributes. An alternative within-attribute variety-seeking (WAVS) model is proposed. The model posits that variety seeking occurs among the nested features, or meaningful value ranges, of an underlying dimension. The resulting pattern of consumption is represented as an oscillation about a consumer's ideal point on the dimension. An empirical study that illustrates different oscillation patterns is reported.
dc.rightsRequired Publisher Statement: © Springer. Final version published as: Johnson, M. D., Herrmann, A., & Gutsche, J. (1995). A within-attribute model of variety-seeking behavior. Marketing Letters, 6(3), 235-243. doi: 10.1007/BF00995114 Reprinted with permission. All rights reserved.
dc.subjectcognitive representation
dc.subjectvariety seeking
dc.titleA Within-Attribute Model of Variety-Seeking Behavior
dc.description.legacydownloadsJohnson38_A_within_attribute_level_model.pdf: 331 downloads, before Aug. 1, 2020.
local.authorAffiliationJohnson, Michael D.: Cornell University School of Hotel Administration
local.authorAffiliationHerrmann, Andreas: University of Mannheim
local.authorAffiliationGutsche, Jens: University of Mannheim

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