A Within-Attribute Model of Variety-Seeking Behavior

Johnson, Michael D.; Herrmann, Andreas; Gutsche, Jens

dc.contributor.author	Johnson, Michael D.
dc.contributor.author	Herrmann, Andreas
dc.contributor.author	Gutsche, Jens
dc.date.accessioned	2020-09-12T21:13:50Z
dc.date.available	2020-09-12T21:13:50Z
dc.date.issued	1995-07-01
dc.identifier.other	7301628
dc.identifier.uri	https://hdl.handle.net/1813/72438
dc.description.abstract	Existing models view variety seeking as the result of differences in the level of attribute satiation across attributes. An alternative within-attribute variety-seeking (WAVS) model is proposed. The model posits that variety seeking occurs among the nested features, or meaningful value ranges, of an underlying dimension. The resulting pattern of consumption is represented as an oscillation about a consumer's ideal point on the dimension. An empirical study that illustrates different oscillation patterns is reported.
dc.language.iso	en_US
dc.rights	Required Publisher Statement: © Springer. Final version published as: Johnson, M. D., Herrmann, A., & Gutsche, J. (1995). A within-attribute model of variety-seeking behavior. Marketing Letters, 6(3), 235-243. doi: 10.1007/BF00995114 Reprinted with permission. All rights reserved.
dc.subject	cognitive representation
dc.subject	variety seeking
dc.subject	satiation
dc.title	A Within-Attribute Model of Variety-Seeking Behavior
dc.type	article
dc.relation.doi	https://doi.org/10.1007/BF00995114
dc.description.legacydownloads	Johnson38_A_within_attribute_level_model.pdf: 331 downloads, before Aug. 1, 2020.
local.authorAffiliation	Johnson, Michael D.: mdj27@cornell.edu Cornell University School of Hotel Administration
local.authorAffiliation	Herrmann, Andreas: University of Mannheim
local.authorAffiliation	Gutsche, Jens: University of Mannheim