Important Questions about Franchising: What We Know and What We Should Know
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[Excerpt] In Chapter 39, Ramon Diaz-Bernardo presented an excellent and thorough review of academic work on franchising. This is the most complete review, of which I am aware, of the various literatures that make predictions about the phenomenon. Diaz-Bernardo added additional value in two ways: First, he described the theoretical bases in a language that can be easily understood by applied academics and practitioners alike. Second, he illustrated all the main points with interview quotes from practitioners. The design of this literature review is novel in this regard and is worthy of emulation.
hospitality management; hospitality industry; franchising
Required Publisher Statement: © SAGE. Final version published as: Kalnins, A. (2010). Commentary: Important questions about franchising: What we know and what we should know. In C. Enz (Ed.), The Cornell School of Hotel Administration handbook of applied hospitality strategy (pp. 646-654). Los Angeles, CA: SAGE. Reprinted with permission. All rights reserved.