Show simple item record

dc.contributor.authorJohnson, Michael D.
dc.contributor.authorHerrmann, Andreas
dc.contributor.authorHuber, Frank
dc.description.abstractThe authors argue that product-sharing services, where companies offer customers the use of a physical product on a limited basis at a lower cost, offer an overlooked opportunity for growth. The primary advantage of product-sharing services is that they leverage a firm’s core product development and production capabilities to expand their portfolio of offerings and market segments. A framework is developed for distinguishing likely candidates for product sharing from unlikely candidates based on product, customer, and company-strategy considerations. An empirical study of a new car-sharing service at Daimler-Benz is then used to illustrate the development of such a service, its strategic advantages, and the challenges involved.
dc.rightsRequired Publisher Statement: © SAGE. Final version published as: Johnson, M. D., Herrmann, A., & Huber, F. (1998). Growth through product-sharing services. Journal of Service Research, 1(2), 167-177. doi: 10.1177/109467059800100206 Reprinted with permission. All rights reserved.
dc.subjectproduct sharing
dc.subjectconsumer evaluations
dc.subjectcar sharing
dc.subjectnew distribution infrastructure
dc.titleGrowth Through Product-Sharing Services
dc.description.legacydownloadsJohnson30_Growth_through_product_sharing.pdf: 221 downloads, before Aug. 1, 2020.
local.authorAffiliationJohnson, Michael D.: Cornell University School of Hotel Administration
local.authorAffiliationHerrmann, Andreas: Johannes Gutenberg Universitat, Mainz
local.authorAffiliationHuber, Frank: University of Mannheim

Files in this item


This item appears in the following Collection(s)

Show simple item record