Show simple item record

dc.contributor.authorAnderson, Chris K.
dc.description.abstract[Excerpt] Pricing is one of the key drivers of firm profits. Revenue management (RM) is predicated on variable and responsive pricing actions in an effort to optimally match supply with demand. Historically, the matching of supply and demand via RM has been a process of rejecting lower valued demand or reserving capacity for higher yielding demand in the face of excess demand. More recently, RM has been taking a more active pricing role as supply has exceeded demand. The following is a commentary on the four chapters comprising Part VI, with some extensions and discussion of the future role of integrated pricing and marketing within an RM framework—more succinctly referred to as demand management (Anderson & Carroll, 2007).
dc.rightsRequired Publisher Statement: © SAGE. Final version published as: Anderson, C. K. (2010). Commentary: Demand Management. In C. Enz (Ed.), The Cornell School of Hotel Administration handbook of applied hospitality strategy (pp. 568-573). Los Angeles, CA: SAGE. Reprinted with permission. All rights reserved.
dc.subjecthospitality management
dc.subjecthospitality industry
dc.subjectdemand management
dc.subjectrevenue management
dc.titleDemand Management
dc.description.legacydownloadsCarroll115_Demand_Mangement002.pdf: 413 downloads, before Aug. 1, 2020.
local.authorAffiliationAnderson, Chris K.: Cornell University

Files in this item


This item appears in the following Collection(s)

Show simple item record