The Future of Hotel Revenue Management

Kimes, Sheryl E.

dc.contributor.author	Kimes, Sheryl E.
dc.date.accessioned	2020-09-12T21:10:44Z
dc.date.available	2020-09-12T21:10:44Z
dc.date.issued	2011-01-01
dc.identifier.other	8329000
dc.identifier.uri	https://hdl.handle.net/1813/72267
dc.description.abstract	What insight do professional revenue management (RM) have about the future? A survey of 487 professionals found the future was going to be much more strategic in nature and will be more strongly driven by technology in which function space will be the new frontier. As technology evolves analytical pricing models and social networking/mobile technology are going to have a major impact on the future. Survey respondents think that the organization of the RM function is going to become more centralized, and that the skills required for a successful revenue manager are going to be a combination of analytical and communication abilities. As a consequence, performance measurement will move to total revenue or gross operating profit rather than by Revenue per available room.
dc.language.iso	en_US
dc.rights	Required Publisher Statement: © Palgrave Macmillan. Final version published as: Kimes, S. E. (2011). The effect of brand class on perceived fairness of revenue management. Journal of Revenue and Pricing Management, 10(1), 62-72. Reprinted with permission. All rights reserved.
dc.subject	revenue management
dc.subject	pricing
dc.subject	future
dc.subject	technology
dc.subject	performance
dc.title	The Future of Hotel Revenue Management
dc.type	article
dc.relation.doi	https://doi.org/10.1057/rpm.2010.47
dc.description.legacydownloads	Kimes8_Future_hotel_revenue.pdf: 1320 downloads, before Aug. 1, 2020.
local.authorAffiliation	Kimes, Sheryl E.: sek6@cornell.edu Cornell University School of Hotel Administration