Living a Vision at Hillerman Hotels
Enz, Cathy A.; Corsun, David L.
This case describes the efforts of Hillerman Hotels to turnaround the operating performance of the Westward Hilton and Towers, a hotel they purchased out of bankruptcy when the previous owner was forced to sell the property. The general manager charged with the turnaround, Carl Gregg, began by developing a clear strategy and then innovatively devising human resource activities to implement his vision. Carl Gregg is now the executive vice president of operations and oversees the dozen-plus mid- and upscale hotels, owned and operated by the hotel subsidiary of the parent firm, Hillerman Enterprises. Before Gregg and the other corporate officers is a business decision to sell the Westward Hilton and Towers. As Gregg wrestles with this opportunity he worries about the impact of the decision on the hotel staff of Westward, and wonders how this decision might alter the culture and employee morale of the entire hotel group.
operating performance; Hillerman Enterprises; human resource strategies
Required Publisher Statement: © North American Case Research Association. Final version published as: Corsun, D. L., & Enz, C. A. (2004). Living a vision at Hillerman Hotels. Case Research Journal, 23(4), 93-113. Reprinted with permission. All rights reserved